ABOUT US

WHY DEWY LUPIN

A place where tradition meets contemporary, Dewy Lupin brings you carefully curetted fashion, handmade with utmost love and care.

Dewy Lupin is a women's wear and home decor brand in Mumbai's Chembur area, offering hand-curated fashion with bespoke services. We prioritize environmental considerations, using real silk and natural fabrics for luxury and everyday use. Our mission is to make sustainable, flattering clothing, blending modern designs with Indian art traditions to offer our customers.

THE IDEA BEHIND DEWY LUPIN 

At Dewy Lupin we aim to explore the different and abundant art forms of India, infused with a contemporary twist in the form of modern silhouettes, prints or colours. The idea is to not only promote the concept of “homegrown” but also provide our consumers with knowledge about all the diverse crafts, which have their roots deep in the rich cultural heritage of India. In addition, we work closely with an NGO to empower women and provide livelihood to the skilled craftspeople throughout the country.

BEING ECO-CONSCIOUS

Sustainability is in our core and we strive to adopt ways that prove to be friendly to our home planet. Whether it is minimizing wastage by using all resources to their utmost potential or avoiding the usage of tags as they are cut and thrown in most cases, we have taken conscious decisions to ensure that our products are not only lasting, but the entire process used to make them, is environmentally sound.

THE FACE BEHIND DEWY LUPIN

After working in the fashion industry for more than 15 years, Miss Anuradha Singh, a fashion design graduate from NIFT  Mumbai,  decided to use her extensive knowledge and adept designing skills to pursue her dream of launching her own brand. 

The Idea behind the brand is that we want to provide Modern fashion in comfortable/natural fabrics which fits them right and many of the garments will adjust with their bodies even if they gain or lose few inches.